登录站点

用户名

密码

博客书架

Due to the economics of its business

4已有 578 次阅读  2018-09-12 03:50

  In retrospect, the plan probably should have been obvious. After all, why go through the trouble of building infrastructure required to pick up items for storage, individually tag and categorize them, and add them to a cloud database of goods unless you would then allow users to actually do something with them?

  Omni allows users to store small goods for $0.50 per item per month and large items for $3 a month. It also charges pick-up and delivery fees based on how soon a user wants to access something in their inventory. While it’s free to have goods picked up — unless it’s a real rush (3 hours or less) — Omni charges a $3 delivery fee for items that will be dropped off next day and $20 for items needed within 2 hours.

  Due to the economics of its business, the stuff you store with Omni would probably not be the same type of thing you’d throw into a box and forget about at your local self-storage warehouse. Based on its own categorization, Omni says that 29 percent of items fall in the “home goods and tools” bucket, with apparel making up another 25 percent and sports and recreation accounting for 13 percent of all goods.

  From those three categories alone, you could imagine an Omni user making a set of power tools available to a neighbor, letting a friend borrow a dress for an event or sharing camping or other outdoor equipment.

  Omni has already been testing this concept with a limited number of beta users in the Bay Area, and is now opening it up to others. All items a user has stored will by default remain private, but if they would like to share with friends or make their stored goods available to the community at large they can now easily do so.

  If you’ve read this far — and God bless you if you’re still with me — you probably see where this is going. Omni is starting with “borrowing” and “lending,” but let’s be real — this is just one step toward giving users a way to make money off their unused goods, with Omni taking a cut of rentals.

  Indeed, Delk acknowledges some people are already doing this, by hacking the system with peer-to-peer Venmo or paypal payments when they borrow an item from a friend or neighbor. And you can imagine how the company would want to capture some of the commerce it already sees happening on its platform.

  Anyway, that’s another product update for another day. Omni still has to prove this is the type of thing people actually want to participate in, and the only proof of that is time and traction. We’ll check back in in a few months and see how it’s doing with that.

分享 举报

评论 (0 个评论)